Ori Laor entered the world of natural skincare with a unique philosophy and a clear, sincere mission: to create a different kind of cosmetics – healthier, more natural, and infused with active elements from modern paramedical skincare.
His journey began in adolescence, marked by scars and blemishes caused by acne and inflamed skin. Over time, Ori studied professional treatments, learning not only how to heal his own skin but also how to help others regain confidence through care.
Today, through Laor, Ori expresses a deep commitment to giving every woman – in every product – her own personal essence of beauty. He believes in the power of effective, active ingredients to help maintain skin that feels youthful, radiant, and alive – without compromising its natural integrity.
Ori holds a B.A. in Art and is a certified practitioner of natural and paramedical skincare, aromatherapy, Bach flowers, botanical extracts, vitamins, perfumery, and natural chemistry.
Before founding Laor, he worked with leading companies in the skincare, plastics, and wellness industries, gaining insight into the science and secrets behind effective skincare solutions.
In 1999, after years of research, experimentation, and refinement, Ori founded Laor – a boutique skincare company that continues to grow under his close guidance.
Since then, countless women have enjoyed Laor’s natural and effective products, specifically designed to suit diverse skin needs and environmental conditions around the world.
Laor develops high-quality boutique formulations in small batches, using precise production processes and carefully balanced concentrations of active ingredients. The result: fresher, more potent creams that deliver visible and lasting results.
Today, as always, every product from Laor is personally overseen by Ori Laor – from the first spark of an idea, through development and testing, to the final creation: the best cream he knows how to make, crafted with intention, integrity, and heart.
